![]() ![]() One of the best ways to increase your Walmart Marketplace reviews is through Managed Sampling, by Bazaarvoice. Increasing your review volume helps grow your Walmart seller marketplace presence. A hundred reviews can bring a 37% purchase increase, along with insights into consumer sentiment about your products. Getting just one review can increase purchases by 10%, according to Bazaarvoice research. The more reviews your products have, the better. ![]() Increasing your review volume on Walmart Marketplace drives purchases Visuals, combined with detailed product descriptions and reviews, provide a more engaging shopping experience. Shoppers also respond to visual content from their fellow consumers, as they consider photos and videos as authentic and helpful in their shopping journey. Source: Bazaarvoice Shopper Experience Index 2022 And using data from the Bazaarvoice Network, we found when shoppers engage with UGC on best-in-class sites, brands and retailers experience a 144% lift in conversions.īenefits of incorporating UGC. 78% of shoppers worldwide trust online product reviews, and nearly 40% rely on reviews to inform purchase decisions, according to Bazaarvoice research. Encouraging UGC and customer reviews keeps your product pages fresh with new content, and websites with regularly updated content that’s rich in keywords rank higher.Ĭustomer ratings, reviews, and social content also let you foster a dialogue with shoppers and reduce return rates. For one, it enhances the discoverability of your products and boosts sales.įor two, UGC helps brands boost their SEO traffic. Use user-generated content to enhance product discoveryĮnsuring that your product pages feature user-generated content (UGC) offers a wealth of benefits. The higher you appear in search results, the more products you will sell on Walmart Marketplace. Adding the relevant Walmart Marketplace built-in product attributes, such as clothing size groups or colors, helps your items stand out when consumers search. Using the right keywords to highlight a few product features also helps shoppers browse easier. You may need to do a little research - such as checking out your competitors’ product pages- to find which keywords will work best. In the product descriptions, add several relevant keywords. Include multiple high-quality, professional images on each product page and consider adding a video showing the product in action to increase traffic. Getting more reviews is one way brands can improve where their products show up, giving them more clicks to their products Shariq Hasan, Associate Manager, E-commerce Merchandising Operations at Walmart Canada The suggested naming structure includes the brand name, size specs, a defining quality, the item’s name and style, and quantity. Product names should be 50 to 75 characters and clearly state exactly what you’re selling. Walmart uses algorithms to rank products based on the number of sales and views, and how your page displays the product name, images, features, description, and attributes. So, you need to optimize your product pages for SEO. To increase sales, your products need to show up in a shopper’s search results. An SEO strategy ensures your products get noticed 4 ways to sell on Walmart MarketplaceĪs a business that partners with Walmart, we’re well positioned to guide you on how to sell on Walmart Marketplace. ![]() Now that you have your product pages up, there’s several ways to optimize your Walmart Marketplace listings.
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